Kochi, India Full-time

Senior Executive-Digital Marketing

Ref.Code: DM-KCH

Location: Kochi, India

No. of Positions: 1

Experience: 4 years+

Job Description & Key Requirements:

The role is that of a Digital Marketing Executive who is responsible for the overall Digital Marketing Strategy for LSG/aXpire and all its products.

Key responsibilities:

  • Develop and manage digital marketing campaigns and Social media strategy.
  • Manage and maintain the organization’s website(s).
  • Write and optimize content for the website and social networking accounts such as Facebook and Twitter.
  • Collaborate effectively with cross-functional teams to develop various marketing collaterals required for the branding processes.
  • Track and analyze website traffic flow and provide regular internal reports & performance indicators.
  • Continually work on the Search Engine Optimization of the website(s).
  • Leverage the use of various analytical tools to track the company site performance and assist in providing the necessary back-end support.
  • Edit and post videos, podcasts and audio content to online sites.
  • Arrange webinars and webcasts.
  • Write copy for email marketing campaigns.
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
  • Work on printed material to supplement online products.
  • Attend product launches and networking events.

Nice to Have (Optional Skills):

  • Paid ads experience
  • Graphic design experience

Domain Knowledge:

Digital Market, SEO, Social Media

To Apply:

Mail your resume to careers@lsg.com mentioning the reference code in the subject line.

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